DINA KHALIFÉ CLOTHES AND ACCESSORIES IS A BRAND SPECIALISED UN UNIQUE PRINTS TURNED INTO EXQUISITE CLOTHES AND ACCESSORIES. IT ALL STARTED IN 2011 WHEN DINA DECIDED TO LEAVE HER FULL TIME JOB AS AN ACCESSORY DESIGNER AT BIMBA & LOLA AND FOLLOW HER DREAM OF STARTING A COMPANY. WE SPEAK TO THIS TALENTED DESIGNER ABOUT HER SS16 COLLECTION AND MORE.
In conversation with Nupur Jaisinghani.
How did the whole journey start?
Since I was a child, I was passionate about hand drawing. Later, I started to collect fabrics with colourful patterns. In 2009, I did my Masters degree in textile design and surfaces at the Instituto Europe de Design Madrid. Afterwards, I worked for the Spanish fashion house, Bimba & Lola as an accessory designer. The experience I gained gave me great confidence to venture on my own. In 2011, I decided to quit my full time job and start the brand.
What is your personal style? What would we see you wearing on a day off?
I like to wear feminine, comfortable and easy to wear pieces. My wardrobe is mixed; designer pieces, vintage finds and borrowed clothes and bags from my mother’s closet.
Tell us something about your latest collection.
The SS16 collection draws inspiration from the bright color and summery mood the citrus fruit. Illustrations inspired by vintage depictions of lemon and orange trees are transformed into colourful patterns and motifs, applied to maxi dresses, flowing kaftans and stunning separates. Alongside these sit a unique culinary inspired and graphic striped straw pattern, applied skirts and scarves.
Your thoughts on the city and its fashion scene.
I had a dream of living in Madrid. I am lucky and thankful every day to be able to live in a country with so much inspiration. It’s a beautiful city with inspiring architecture, excellent restaurants and fashionable people. People are elegant and love to dress up. The fashion scene is quite rich; there are plenty of local and international brands, exhibitions and events happening.
Tell us about your first exhibit. Any challenges you faced? Any memorable moments?
Exhibitions are important because it’s when you get to introduce your brand to the audience and you get to see people’s reaction to your products. It’s interesting to meet people and talk to them. At my first exhibition, I was scared about what people would say but it went very well and the whole experience encouraged me to participate in many more. I’ve been to several and I met a lot of people from different parts of the world that have helped me build and continue the brand.