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Fashion Forward Dubai Welcomes Baume & Mercier as a Celebratory Sponsor

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Fashion Forward Dubai welcomes Baume & Mercier as a Celebratory Sponsor

Exclusive collaboration with three of the region’s top stylists and FFWD designers to reveal new women’s time piece

As part of the luxury watch brand’s collaboration with FFWD, Baume & Mercier will partner with three of the region’s top fashion stylists tasked to create a photoshoot featuring FFWD apparel designers and inspired by Petite Promesse, a new women’s collection to be officially launched at the regional fashion event. The series of images will be inspired by the characters represented in each watch: playful, mischievous and powerful. The gallery of images will be presented to FFWD guests at the Baume & Mercier showcase, along with an array of engaging activities by the luxury watchmaker.

The chosen stylists are Teresa Karpinska, Samantha Francis and Salma Awwad.

Entering its eighth season, Fashion Forward Dubai showcases a carefully edited selection of the Middle East’s most coveted ready-to-wear, couture, accessory and jewellery designers. The upcoming four-day event will be hosted at the custom built space, Hai d3, where guests will see catwalk shows and presentations from regional designers, talks and panel discussions spearheaded by industry professionals, accessory and jewellery collections at ‘The Showcase’. Since its launch in April 2013, the fashion platform has delivered seven successful events and has gained wide-spread recognition. In January 2016, FFWD Season 7 earned the official endorsement of the Dubai Design and Fashion Council (DDFC) and their support of the event continues for another season.