EXCITING, POWERFUL, VIBRANT AND CUTTING EDGE IS THE BEST WAY TO DESCRIBE HUDA AL NUAIMI’S SS16 COLLECTION ‘STARS’ THAT HAS BEEN INSPIRED BY THE MOOD AND EMOTION OF THE DESERT LANDSCAPE. WE SPEAK TO THIS TALENTED DESIGNER JUST AS HER SS16 COLLECTION COMES OUT.
In conversation with Nupur Jaisinghani.
Tell us a bit about your creative process and how you conceptualise your look book.
I personally always create a mood boards, do research, pick up things or images, textures, tones and such that inspire me and use them for reference. It helps me build and pick out the mood I want for the collection, but when I close one season, I already have an initial idea for the next season. I start by drafting out designs and then comes the pattern making process and I work on the embroidery work samples simultaneously since I like to construct each piece until it is perfect. The lookbook is the icing on the cake! It is how you portray your story, collection and caliber to the world. We put visuals into place and really showcase the mood of the collection, and so working with a talented team of stylists, make up artists and photographers is essential to get that vision right.
Do you feel like you have to cater to different tastes in Dubai and London or are they somewhat the same?
Fashion is different between Dubai and London and I believe the reason for that is the difference in lifestyle. Dubai is more glamorous whereas London is more street style chic. So it’s really important to bring a balance to the collections that can meet both criteria. For example, Military in SS16 can be worn as an abaya in Dubai and as an overcoat in London.
Why did you choose to mix both Western and Middle Eastern influences together?
The West holds a high standard of education when it comes to garment making. As a designer, I like to bring those techniques, that craftsmanship and caliber to our national clothing while maintaining our influences. As a region, we have developed and so it is nice to show that in the way we dress and so we bring forward modern silhouettes that reflect the lifestyle of our generation. Fashion has no boundaries. You get to experiment, adapt and implement.
How similar or differ is your personal style from what you design?
I love to add the glam quotient in my designs, but my daily style is more casual chic and that is mostly because I’m always working and researching so it’s important to be comfortable when you’re designing.
Why jewellery design? Is that something you see yourself doing on a larger scale in the near future?
Jewellery is something I have always wanted to experiment with. I believe jewellery completes and makes an outfit, so it’s a natural progression in the collections. Statement jewellery is something I really want to expand on in the near future.