Iranian by ethnicity but born and bred in Dubai, Mahi Golchin-Depala is the Managing Director of eMatterz, a company she runs alongside her husband Pritesh Depala. She may have been born into luxury, inherited a famous surname, been groomed by her father, Ahmad Golchin the founder of the iconic Phars Film, but it hasn’t been the walk in the park one might have expected. Her family has a very strong work ethic and no one, not even a much beloved daughter is exempt.
“I worked as a sales girl for Alite perfumes during my summer break when I was in university because for my sister and me, being lazy was not an option. I still find it hard to just sit around” she laughs. Post-graduating and a couple of marketing jobs later she ventured into the family film distribution business and earned her stripes in the actual business of cinema; its marketing, publicity management, advertising and distribution. “Thankfully, I really really do love the business, so it drove me, and still does”.
Vivacious, funny, creative and bursting with energy, Mahi is almost a textbook Cancerian. Having grown up on a staple diet of all things Bollywood, her all-time favourite Hindi film is Dilwale Dulhania Le Jaayenge. “She lives her life through movies. I’ve never met someone so unbelievably fascinated by films”, her husband Pritesh says with a smile. Mahi lives in the Marina area with her husband, her son Aden and her dog Lily.