MAYYUR GIROTRA IS EVERYWHERE. HE HAS TAKEN OVER THE NATIONAL FASHION CIRCUIT, BOLLYWOOD AND NOW HE IS READY TO TAKE OVER THE COSMOPOLITAN CITY OF DUBAI WITH HIS NEW FLAGSHIP STORE IN JUMEIRAH.
Madhurya Manohar speaks to the designer who will never be caught dead in a tuxedo.
In 2009, in the confines of his bedroom, with only one tailor, Mayyur Girotra created a white jacket, with paisley embroidery, intricate threadwork and splashes of beige, champagne and maroon. Six years down the line, the designer is synonymous with elegance and timelessness, his outfits a must-have for Indian brides.
In September, Mayyur opened his flagship store in Dubai amid much fanfare and glamor. Malaika Arora Khan and Tabu were also present at the inauguration, and rightly so. They, in addition to Sridevi, are Mayyur’s favorite style icons.
“Malaika is very sharp and knows exactly what she wants. I have never seen her look bad in the last seven years. Tabu’s style, too, is not harsh and she is extremely elegant,” he says.
However, the ideal Mayyur Girotra woman would not be a celebrity but rather his mother, Riimple, who he owes his passion and his style to.
“Growing up as a child and seeing your mother dress up so classily, seeing her wear the best of everything—kundan and banarasi saris—that’s all I got in me”, he says.
“My USP is timeless, classic and evergreen clothing. When my bride is cleaning her closet 8 years down the line, I want her to look at my outfit and say she has to give it to her daughter rather than throw it away”, he says.
The designer takes pride in the historical and cultural inspiration behind his pieces. There is a story behind every design.
“We do a deep study when we design. Our traces can come from our travels to Udaipur or Jaipur, for example. They can come from the 18th century, from an old book. I have a collection of 120 Jamawar shawls and I draw designs from there as well. Our process is not random at all,” he explains.
Mayyur insists on sustainability, using the right fabric, and adhering to detail. He also ensures he doesn’t diverge from his own style preferences. He is fond of flowing jackets but not fond of dhoti and gown saris and he refuses to budge for pressurizing clients.
Mayyur continues to create magic on the catwalk and mingle with the stars. A few years down the line, however, he sees himself going global—Paris Fashion Week circuit. And he believes the Indian fashion industry is on the same trajectory.
“India is one of the leading countries in fashion. Our sensibilities and roots are very strong and everything comes out of love. India will take the top spot,” he says.
As he rides the waves of success, it would be interesting to see Mayyur Girotra on a day off. While it is rare, he does take the occasional break and dons his shorts and a t-shirt. At home, however, the dapper designer is in his boxers and a “dying” old tee shirt.
He laughs endearingly as he says: “I am the ugliest chap you’ve seen when I am at home!”