ORCHID GANJI, THE CREATIVE DIRECTOR OF ORKALIA, IS SOMEONE WHO WANTED TO COMBINE HER LOVE FOR INVESTMENT IN HANDMADE LUXURIES WITH HER NEED FOR CONSTANT CHANGE AND CONVENIENCE. AS SOMEONE WHO HAS JUST MOVED HER LABEL FROM COUTURE TO READY
-TOWEAR, WE SPEAK TO HER AND GAIN AN INSIGHT INTO WHAT HER DESIGN PROCESS IS AND, WHERE SHE DRAWS HER INSPIRATION FROM.
In conversation with Nupur Jaisinghani.
There is a deep sense of heritage attached to the Orkalia brand as it is a family owned and operated business. The name of her brand, she says, is an amalgamation of her own name, Orchid and her sister’s, Azalia. “A lot of times, a brand is a namesake for the designer, but for us that seemed to be an indication of the brand becoming a one-man show, which is far from the truth”, she says explaining the reason behind the name.
Her inspirations, she says, often comes from theoretical thinking that inspires her to visualise a thought in the form of fashion. She thinks a lot about the state of women, their wants and needs in society and the changes in their socio-cultural environment that impacts them. She likes tackling extremes in design form such as conceptual art vs. decorative art, nature vs. nurture, minimalist vs. maximalist and so on. The Orkalia collections then become curated stories, which have taken the form of fashion.
The maximum time of Orchid’s design process is spent in the research and development stage as she is always looking for interesting topics to tackle in her collections. “There are so many different ways that I brainstorm and put my thoughts on paper- sketches, writings, scrapbooking, embroidery sampling and discourses with Azalia. This makes the design process a part of the collection, which we realised we wanted to share with our audiences. With this in mind, we have our Orkalia Journals that are accessible on our websites, which come out with every season”, she says.