Swatch Crows At Dawn For Chinese New Year

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Inspired by China’s zodiac calendar, which assigns a different animal to each year in a 12-year cycle, Swatch celebrates the first completion of this 12-year Swatch Cycle with a special zodiac Chinese New Year watch.

Joining the celebration, Swatch is ready to crow around the clock welcoming the Chinese year of the Rooster with the zodiac special Swatch ‘ROOKING ROOSTER’ which features a bright red ‘wake-up’ design of a jaunty red rooster strutting across the gold-colored dial and a multicoloured silicone strap – both designed in the style of traditional Chinese paper cut-art.

The watches are available across all Swatch stores in UAE and come in a special packaging with a flowing,red-hued floral design in the style of traditional textile prints.