WD Redesigns Imagination

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Western Digital Corporation today announced contemporary and innovative redesigns of its iconic My Passport and My book hard drive lines which have been highly recognized leading sellers for more than a decade. Yasmeen Maqbool chats with Khalid Wani, Director Content Solutions Business, India,Middle East and Africa,Western Digital. Khalid said, “The newly created cohesive design language is developed to help make a connection between the images device and user, the new drives also include password protection and hardware encryption for customers to love their hard drive as much as they cherish their precious memories and content stored on it. In partnership with fuseproject, an award winning industrial design and branding firm, the reimagined products were built with the customer in mind.”